Thursday, November 8, 2012

Apple exec Eddy Cue joins Ferrari board of directors, raises hopes for truly high-tech exotic cars

By Jon Fingas posted Nov 7th 2012 4:27PM

Ferrari loves to extol the advances found in its drivetrains, but the unspoken rule is that its interior technology leaves something to be desired; unless you're thinking of a 458's manettino, even a less expensive car like the Tesla Model S is virtually in another league. The automaker may be narrowing that gap by putting Apple online lead Eddy Cue on the Ferrari board of directors. Without giving too much away, Ferrari Chairman Luca di Montezemolo points to Cue's experience with the "dynamic, innovative world of the internet" as the motivation -- as good a sign as any that the Maranello team wants to take connected cars seriously. Whenever the Apple Senior VP's experience comes into full effect, we may see one of the few supercar lineups whose cabins are as advanced as the engines. Just don't look for any tight integration with Ferrari-badged Acer gear in the near future.

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